Strategy
We marry brand insights with storytelling and consumer experience to give golf brands the ammunition to execute and maximize marketing initiatives that engage golfers.
- Brand Strategy
- Marketing Strategies & Integrated Campaigns
- Competitive / Website / SEO Audits
- Brand Messaging
- PR, Communications & Earned Media
- E-mail Marketing
- Ongoing SEO
- Brand and Category Research
- New Product Development / Innovation
Paid Media
SCRATCH HOUSE plans and executes paid digital strategies and tactics, including search and social advertising, in order to grow awareness and ignite brand growth.
- Online Search Advertising
- Social Media Advertising
- Display Advertising
- YouTube Pre-Roll Advertising
- Ad Design
Social Media
SCRATCH HOUSE produces dynamic social content and creative assets that create brand affinity. We also offer services to run or assist golf brands in running their social media accounts. We create social strategies and curate compelling brand narratives through visuals and short form videos that resonate with golfing consumers.
- Social Content & Campaigns
- Social Media Management
- Social Media Advertising
- Influencer Marketing
Branding & Identity
SCRATCH HOUSE creates and establishes distinctive creative and brand assets that build brand equity. We work to meticulously formulate a core identity that genuinely represents the brand and can be spread throughout consumer-facing assets.
- Brand Identity
- Re-branding & Brand Refreshes
- Informational Videos
- Logo Design
- Website Design & Development
Creative Content
Top creative is essential in today’s digital golf landscape in exhibiting a vision and exuding a unique feeling about a brand. SCRATCH HOUSE produces compelling visuals that capture the attention of golfing consumers.
- Photography
- Videography
- Campaign Concepting & Execution
- Graphic Design
Golf Clubs
Increasingly, it is becoming necessary for golf courses to compete by exhibiting a vision and unique feeling about a venue. SCRATCH HOUSE can help courses exude a “bigger than life” persona with high-quality visual content and customized marketing plans. In addition, we help clubs accomplish new member goals by exposing courses to new audiences.
- Comprehensive marketing and membership strategies
- Aerial course droning
- Logo and secondary logo design
- Merch design
- Online store building
- Framed prints
- Tourist / non-member engagement